Plan. Risk. Live Your Life to the Fullest. need to plan right in order to get the most out of life.

And you need to be a smart shopper in order to plan right.

On this blog I give you the inside scoop…

I show you how the world of life insurance really works…

And I give you the top tips to make your way through it easily.

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My most recent blog posts:

What the NY Times DIDN’T Tell You About Universal Life Insurance (8/22/2016) - A recent article in the business section of the New York Times levels some pretty severe criticism of insurance companies. In particular, it reports on alarming increases in the premiums of some universal life products. It not only details how these high costs are placing many families in financial jeopardy but also highlights the lawsuits […]
How Business Owners Use Life Insurance to Fund Partnership Agreements (8/12/2016) - It’s a common practice for business owners to take on partners. While there are many reasons behind why you may want to take this step, there are also some crucial things to consider when entering into a business partnership. What legal bases do you need to cover? How can life insurance protect you, your business, […]
Why You MUST Change Your Life Insurance Beneficiary When Getting Divorced (8/12/2016) - Forgetting to change your life insurance beneficiary when you get divorced can lead to big trouble. A policy audit can head off this trouble at the pass.
How Business Owners Use Life Insurance to Protect Their Families (7/27/2016) - Owning your own business has many perks and can bring plenty of freedom and success. You may have started a business because you like your independence or you wanted to get rich. You may like a challenge or simply want to build a better mousetrap or mop. Maybe you believe you can make the best […]
Practice Makes Permanent, Not Perfect (7/27/2016) - When we were children, we often took up some hobby or sport. Maybe it was piano playing, or tennis, or gymnastics. Inevitably, our coach or teacher tried to encourage us with these words: “practice makes perfect”. This cliché probably sounded nice at the time, but it doesn’t ring true. Perfection is Not the Goal The […]

What else is on this blog?

You can learn more about life insurance products and the life insurance industry:

Inside The Industry.  What you need to know about the life insurance marketplace and products. My humble commentary on political, legal, and economic trends that affect the industry.

Winning The Life Insurance Game. How to make the application process work for you. My advice for people with specific risk factors, such as tough medical conditions and extreme hobbies, on how to get coverage at a reasonable rate.

The Conscious Consumer.  Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Partners Are People, Too.  Spouses, life partners, and business partners need to cooperate on financial matters, especially regarding sensitive topics such as life insurance. Here I offer some of the fruits of over 30 years of happy marriage :) to help your decision-making dynamics run more smoothly.

Know Your Broker. The life insurance salesman must really be a “renaissance man”…part business owner, part financial professional, part spiritual guide. I want to share with you a few things about myself, my company, and my life.


Want to learn more?
Read my free guide, How To Get Great Life Insurance Rates and learn how you can get life insurance companies to compete for your business, at no risk or extra cost.