Plan. Risk. Live Your Life to the Fullest. need to plan right in order to get the most out of life.

And you need to be a smart shopper in order to plan right.

On this blog I give you the inside scoop…

I show you how the world of life insurance really works…

And I give you the top tips to make your way through it easily.

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My most recent blog posts:

Why People Hate Buying Life Insurance (4/28/2017) - Did you know that only 3 in 5 people have purchased a life insurance policy? Of those who do have life insurance, nearly half have insufficient coverage. Why is that? In my experience selling this product for over 25 years, I have come across many people who understand the need for life insurance but haven’t […]
How Much Life Insurance Do You Need to Provide for the Emotional and Psychological Needs of Your Loved Ones? (4/14/2017) - Most of us know and understand the value of life insurance for providing financially for our loved ones. Life insurance ensures that your family will be able to pay the mortgage, continue education, and maintain their standard of living. But beyond the practical basics, life insurance also provides peace of mind for you family members, […]
Honoring Your Parents: Do You Know How to Die? (4/11/2017) - Do you know how to die? That’s probably not a question you get asked every day. Most people don’t want to think about it, and I can’t say I blame them. While those in dangerous occupations, such as police officers or soldiers, are forced to deal with the reality of death, the rest of us […]
What I Don’t Want With My Medical Insurance (3/26/2017) - Here’s my two cents on the Obamacare/Trumpcare debate. I’ll tell you what I don’t want when it comes to medical insurance: I don’t want the federal government taking over the entire marketplace just to make sure a small percentage of the population has coverage. The vast majority of people financially and medically qualify for a […]
How Business Owners Use Life Insurance to Take Care of Their Estate (3/8/2017) - Many successful businesses are family-owned and operated. You can find family-run enterprises in every industry: manufacturing, construction, real estate, insurance, law, financial services, hotel and restaurant management, and the list goes on. Every trade, every profession. The business often becomes a way to create a family legacy, to achieve a reputation as people of quality, […]

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What else is on this blog?

You can learn more about life insurance products and the life insurance industry:

Inside The Industry.  What you need to know about the life insurance marketplace and products. My humble commentary on political, legal, and economic trends that affect the industry.

Winning The Life Insurance Game. How to make the application process work for you. My advice for people with specific risk factors, such as tough medical conditions and extreme hobbies, on how to get coverage at a reasonable rate.

The Conscious Consumer.  Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Partners Are People, Too.  Spouses, life partners, and business partners need to cooperate on financial matters, especially regarding sensitive topics such as life insurance. Here I offer some of the fruits of over 30 years of happy marriage 🙂 to help your decision-making dynamics run more smoothly.

Know Your Broker. The life insurance salesman must really be a “renaissance man”…part business owner, part financial professional, part spiritual guide. I want to share with you a few things about myself, my company, and my life.


Want to learn more?
Read my free guide, How To Get Great Life Insurance Rates and learn how you can get life insurance companies to compete for your business, at no risk or extra cost.